Larry Lowe

CMOCreative DirectorBrand Architect

I bring business strategy, brand, creative and technology together to build stronger businesses, develop markets and turn ambitious ideas into meaningful results.

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Executive range · selected work

Brand experience

Selected experience

Five brands. Five different business challenges.

Each engagement is shown through a short motion case. Select a brand to view it.

Executive scale

Years of leadership
30+
International markets
22
Market launches
10
Business scale supported
$70M+

Markets, launches and business scale supported: Max International / LiveMax, 2013–present.

How I work

I work across the seams.

My advantage is not one specialty. It is seeing how business, people, brand, creative and technology affect one another, then keeping them connected all the way to what reaches the market.

  1. See the whole system.
  2. Find the human lever.
  3. Connect the disciplines.
  4. Stay with the idea through execution.

Brand architecture

The advantage is in the integration.

Business strategy, human understanding, creative thinking and technology are often managed as separate disciplines. I work across them, connecting perspectives and capabilities to produce stronger ideas, better decisions and more effective execution.

  • Business

    Strategy · Growth · Markets · Product

  • Human

    Culture · Psychology · Behavior · Need

  • Creative

    Brand · Design · Film · Content · Experience

  • Technology

    Digital · Data · AI · Platforms

InsightIntegrationMarket results

Technology & AI

Thinking leads.
Technology expands what’s possible.

AI is a tool. The thinking, judgment and creative direction remain human.

My foundation is strategic and creative expertise, whether the work calls for traditional methods, AI-enabled tools or a combination of both. When useful, I apply practical, multidisciplinary AI capabilities to expand the range, speed and scale of what can be explored, developed and delivered.

Applied selectively across

  • Strategy
  • Brand
  • Creative Direction
  • Writing
  • Design
  • Imaging
  • Film
  • Digital

Human intelligence

Insight · Ideas · Judgment · Direction

AI-enabled capability

Exploration · Production · Speed · Scale

From the heart.Not all work starts with a client.

Some issues deserve more than attention. They deserve action. Hear Me is a personal initiative I conceived and developed to bring greater awareness to an issue too often left unspoken.

Hear Me: five young faces divided by torn paper, a teal awareness ribbon, and the words You Are Not Alone.

I conceived and researched it, wrote it, adapted the music, filmed the live-action portions, edited the film, built the website and developed the social program around it.

It extends years of volunteer work with organizations at home and abroad.

Visit hearmehelp.com

Creative fluency

When strategy and creativity work as one.

Strong strategy gives creative work direction. Great creative brings strategy to life. My experience across both disciplines allows me to connect business objectives with compelling ideas and carry that connection through to execution.

Photography, film and writing are also longstanding personal passions. They continually sharpen that perspective, strengthening how I observe, communicate, direct and create.

Career overview

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Senior global marketing and creative executive connecting business strategy, brand architecture, audience insight, creative direction, technology and market execution.

  1. 1989–1992

    Early career foundation

    Direct response, CRM, integrated marketing and account and creative development.

  2. 1992–2012

    Senior agency & brand leadership

    National and global integrated marketing, relationship marketing, creative and strategic leadership.

  3. 2013–Present

    Global CMO · Max International / LiveMax

    Current global leadership across brand, category, markets and creative orchestration in 22 international markets.

Where I create value

  • Building business & brand value

    Developing and strengthening brands, products and market positions that contribute to sustainable business success.

  • Identifying & developing opportunities

    Connecting market intelligence, consumer understanding and creativity to uncover new audiences, categories and growth opportunities.

  • Leading integrated strategy & execution

    Bringing people, disciplines and resources together around clear objectives, effective creative work and measurable business priorities.

  • Driving performance & evolution

    Strengthening what already works, addressing what doesn’t and continually advancing how brands and businesses compete, communicate and grow.

Contact

Let’s connect.

For senior leadership roles where business, brand and creative need to work as one, I welcome the conversation.